10 Fast & Easy Steps to Create Content that Captures New Customers
Identify your Key Customer
- Who is most likely to buy/use your product?
- Don’t stop at demographics, be sure to consider psychographics as well.
- How are they using your product?
2. Envision the Interaction of Your Product and Ideal Customer
- What challenges can you solve?
- How does your product make their life easier?
- How do they feel once this problem is solved?
3. Now, imagine what their days, weeks, months, a year look like
- Where do they spend their days?
- What happens each month in their year?
- Write down all the events and situations you come up with.
4. Plot these events and ideas loosely into a calendar
- Work in 3-6 month increments
- Start with the most important events and fill in with stories
- Don’t forget to incorporate holidays and cultural events
5. Identify What Imagery You Will Need
- Apparel and Footwear: Show How to Wear with Outfit Laydowns
- Consumables: Show What to Pair It With
- Beauty: Show What It Looks Like On
6. Identify What Props You Need
- Include Color When Possible
- Keep it Eye Catching
- Incorporate Motion or Video
7. Don’t Be Afraid to Shoot Images Yourself
- Social Posts Work Better When Shot on Phones (not Professional shots)
- Newer phones feature camera technology that rivals expensive equipment
- Educate Yourself Through Quick Tutorials
8. Always Keep Your Product the Focus
- Pay Attention to the Angles and Lighting
- Look for Wrinkles in Packaging and Clothing
- Get Down on the Same Level as What You Are Shooting
9. The Background is Just as Important
- Make Sure it’s Not Too Distracting
- Take a Few Practice Shots and Study Them for Needed Improvements
- Take More Photos than You Need and Keep the Best
10. Get to Know Apps That Can Help You
- Snapseed for editing photos
- Invideo had free video templates and editing tools
- Canva has amazing layouts and branding tools
Once you have completed the 10 steps you can begin writing the persuasive copy to accompany these images in organic and paid media. Before you begin paying for customers, remember you need a fully functioning remarketing and retention strategy to convert these potential customers. It takes 7-8 interactions with a new brand for a customer to convert.
Feeling overwhelmed with doing it all yourself? Set up a complimentary 30 minute call at the link below where I answer your questions.